A very hard task! It is not just about developing a small corporate identity design into an identity design handbook. As trends of appearances change from moment to moment, we have to add newer and newer visual elements to the existing identity design. All this must be solved in a way that the corporate identity design continues to have consistent visual quality.
Many creative tasks had to be solved to reinforce the new corporate identity design: product description in a unique form, consistent car decoration on cars, flags and molinos of different shapes.
With an extended but consistent design Lombard is permanently present in business life.
This is a real competitive advantage!
The visual appearance of the restaurant is in complete harmony. The company logo and colours help that the business card, letter-paper and fax header used for ordering, usually hidden from guests, are in harmony with the menu, menu-card, the colours of waiters’ uniform and the restaurant interior.
Not very spectacularly but very consciously!
Photos of the glaring sunflowers are in harmony with the menu and also with the business card!
The restaurant often hosts gastronomy nights inviting exclusive guests. The consistent and complex identity design helps this because it inspires confidence; thus, exclusive quests accept the invitation more easily.