A corporate identity design can help dress up your company. However, you can inspire confidence in your partners and give a good and resolute impression only if you focus on total appearance displaying your values.
This is the keystone of business.
A logo, a webpage, a product packaging is nice and well-organized. People with high standards created it, which implies that their products are as nice and good. People who can keep things in order can keep order in customer management, too.
A serious company takes care of its reputation so it is likely that they listen to customer complaints, too. That is, a professional corporate identity means guarantee.
Since a unique design also means that a company does not want save money on professional design, it suggests that it is a stable business and it is worth considering a long-term cooperation with them.